Bauer and IPC Media Research

Bauer and IPC Media are two media corporations who specialise in the magazine market area. Both of these companies dominate the UK’s magazine industry and distribute a wide range of magazines which range from niche magazines to mainstream magazines. Beaur is a German multinational cross media company. It is also an independent company. This is in great contrast to IPC Media as they are part of the conglomerate American Time Warner Group.



Bauer produce such music magazines as:




Kerrang, Mojo and Q.

Kerrang.

Kerrang is one of the UK’s top selling magazines and is well known for its high readership across the globe and is the best selling rock music magazine around the world. The magazine covers many different artists and bands within the ‘rock’ genre such as Panic at the disco, Avenged Sevenfold, Greenday and Fall Out Boy. By covering a wide range of bands the magazine ensures that it appeals to a large audience and therefore has a high readership. Furthermore due to the fact that ‘Kerrang’ covers a wide range of music it therefore makes it a mainstream magazine rather than an demographic as it does not appeal to a small specific audience. Kerrang costs £2.20 a weekly.

Mojo

Mojo caters for a more demographic audience and is therefore aimed at a niche audience. This is due to Mojo’s content as it is a magazine which specialises in the sub genre of classic rock and its content often refers to older artists and music which may not appeal to a younger target audience. Mojo costs £4.30 monthly.


Q

Finally another magazine that Bauer produce is one called ‘Q.’ Since the launch of ‘Q’ it has been a high success and has been the UK’s biggest selling music magazine. It is for a mainstream audience as its content covers many different genres of music from soft rock and indie to pop artists. This is because the magazine is styled after another magazine (‘Rolling stones’) . The magazine’s main appeal is that it covers artists who are popular at that time and therefore they have a high readership. Q costs £3.90 monthly.

The Magazines that IPC Media cover are ones such as:

NME, Uncut and Guitar & Bass.





NME.

NME is a magazine which has been running longer than any other music magazine in the UK. It caters fir a mainstream audience as its content varies from interviews to gig guides and it covers a variety of different artists and bands within the indie genre. NME costs £2.20 weekly.


Uncut.

Uncut is a music and film magazine which has a key genre of rock and has sub genre’s of new old, cult and classic. Uncut has a niche audience as it has only has one key genre however the fact that it has subgenres could make it be perceived to be a possible mainstream magazine. Uncut costs £3.95 weekly.

Guitar and Bass.

The final magazine that IPC Media produce is one called Guitar and Bass it is a magazine which has a niche audience as it would only appeal to people who have an interest in the guitar. It has no specific music genre it just appeals to guitarists. Guitar and Bass costs £4.30 monthly.