Media institutions view audience's as a mass imaginery entity, and try to create a generic, typical member of this entity to help them target a specific group. (Len Ang 1991)
This theory made me realise that if my magazine was going to appeal to this target audience I would have to design a typical member of my target audience.
This is what I believed she would be like:
- 16
- Female
- Listens to mainly Indie music
- Enjoys music for the actually lyrics and composition not for the trend
- Owns an ipod/mp3 or mp4 player
- Spends times on the internet-MSN, Facebook, Bebo, Myspace and Youtube
- Spends time out with friends
- Dresses in cloths from vintage clothes shops and likes the ‘retro’ style (skinny jeans and a leather jacket)
I performed some research and found out that most 16 year old actually fell into most of the above categories if not all of them. By doing this I could then ask them what were there likes and dis-likes and what they would want in a music magazine. As a result of this I was able to encode my magazine’s front cover to target my target audience, by doing this I will receive the highest amount of readership possible.
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