NME Research

NME is a popular music magazine and is one of the longest running music magazines in the UK. Originally called New Musical Express the magazine offer a wide range of articles and information about the latest bands and gigs. I believe its target audience is people of an age of 15 onwards male or female who have an interest in Indie music. As it is a mainstream magazine it has a large target audience and its readership is high. Its total circulation from July to December in 2008 was 48,459.

Unlike the styles of other music magazines such as ‘Kerrang’ or ‘Top of the pops’ the front covers for NME are always pretty simple and only contain a few images. The magazines background colours are always quite simple and do not require many props. The simplicity of the magazine is what appeals to the readers as it is not vivacious like magazines which young children have.

The magazine NME is now also part of a conglomerate. This is because NME now have a radio station, a TV station and magazine and a website. This is only possible as the magazine is a mainstream magazine and its radio stations are garneted to be successful.